Colleen Maijala

Medi-Seltzer Box Design

This box is part of the overall redesign of the client’s over-the-counter medication product line. This product is a generic for Alka-Seltzer® and we tried to use colors that were associated with Alka-Seltzer® which were already in line with the products previous color scheme. In addition, we utilized bubbles to increase recognition of the product’s similarities to the popular name brand product.